Top 5 Art Games on iOS in the UK: Q1 2022 Performance

In the first quarter of 2022, the top 5 art games on iOS in the United Kingdom exhibited diverse performance metrics. Here’s a closer look at how each app fared in terms of weekly downloads, revenue, and active users.

Coloring Match from SUPERSONIC STUDIOS LTD saw fluctuating weekly downloads, peaking at approximately 156K in late January. The app's revenue experienced a similar pattern, reaching around $761 in the same period. Active user numbers were highest at the end of January with about 235K users, before gradually declining to 96K by the end of March.

Happy Color by Numbers Game by X-Flow maintained a relatively steady performance. Weekly downloads varied between 13K and 34K, with a peak in late December. The app's weekly revenue was highest at the end of December at around $1.4K, while active users remained fairly consistent, averaging around 210K throughout the quarter.

Color by Number：Coloring Games from Wildlife Studios had a more stable performance. Weekly downloads ranged from 6.5K to 19K, with the highest numbers observed at the end of December. Revenue peaked at about $8.3K in late December and remained above $5K throughout the quarter. Active users were steady, ranging from 65K to 90K, with minor fluctuations.

Draw it by Kwalee Ltd showed varied performance in downloads, peaking at around 40K in late December but dropping to approximately 4.7K by the end of March. Revenue was relatively low, averaging around $300 per week. Active users saw a significant drop from 76K in late December to 15K by the end of March.

Keyboard Art from ZPLAY (HK) TECHNOLOGY CO., LIMITED had the lowest revenue among the top 5, peaking at $46 in early January. Downloads ranged from 5.6K to 14K, with the highest numbers in early January. Active users remained consistent, averaging around 27K throughout the quarter.

The data for these top-performing art games comes from Sensor Tower, where more insights and detailed analytics can be found.